I’ve always seen the world in images. Growing up in Stockholm in a family of architects and attending the music school Adolf Fredriks Musikklasser, I developed an early fascination with form, composition, and music. I had so many ideas in my head that I needed a way to express them. So I began drawing every single day. Without realizing it, those sketches became my first steps toward filmmaking.
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Everything changed when I got my first cellphone - a Sony Ericsson K770 - which had a feature that allowed you to pause while recording. I quickly discovered that if my friend walked out of frame while I paused, then reappeared when I resumed recording, I could make him disappear. From there I began making short films filled with visual effects I learned from YouTube, casting my younger brother as the lead and hosting small screenings for family and friends.
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In my teens, I started making promo films for parties at schools around Stockholm. These films were shown in school auditoriums and even sparked some rivalry between the schools over who had the best film. The thrill of seeing classmates react to something I had created sparked something in me. I realized there was a real demand for creating films for others, which led to freelance work and eventually founding a small production company while still in high school. I shot commercials for local brands and handled everything myself - from storyboarding and directing to editing and VFX.

Since then, I’ve directed films and commercials for brands and artists such as Ford and Swedish House Maffia while also working in film packaging, helping other directors develop and sell their projects to studios like Valhalla Entertainment, Scott Free, and RED Entertainment.
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I believe filmmaking is the ultimate art form - a place where images, music, design, and technology come together to create what we call film. With experience across many of these disciplines, I bring a deep understanding of the craft from pre-production to post and sound. My background in VFX allows me to collaborate closely with CGI artists, while my musical experience helps me connect with composers and sound designers to bring ideas fully to life.
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My time studying at the Film School in Prague further strengthened my storytelling and writing, refining how I approach character, structure, and emotion on screen. In 2026, I finished my short film Replay, which explores divorce from a teenager’s perspective. As of late 2025, I am represented by Slutet.com directing commercials in Scandinavia.